Cast Study

Allen Matkins Leck Gamble Mallory & Natis, LLP—
Strategic Media Relations Campaign

The Challenge

To raise the visibility of Allen Matkins’ expert attorneys and thought leaders within their particular real estate practice areas, and to design a media relations outreach program.

Our Solution

Pike & Company began to market Allen Matkins as a leader in California real estate and business law. One of the successful tactics used to increase the firm’s visibility was to place bylined articles by an expert attorney in newspapers and vertical market trade publications to reach their readers. We conducted regular press briefings, hosted by Allen Matkins, where attorneys and editors/reporters had the opportunity to interact directly with one another.

The Results

Our efforts increased Allen Matkins’ circulation figures for all placements by approximately 6,450,000, with an advertising value of just under $183,000. We’ve continued to earn the firm’s attorneys space and readership in California’s premier legal publications for 7 years, including Scotsman Guide, The Los Angeles Daily Journal, and The Recorder. Pike & Company has also generated countless firm mentions for Allen Matkins surrounding its work on numerous deals, primarily in real estate.