Cast Study

Bay Valley Medical Group
Increase Online Presence

The Challenge

Bay Valley limited their print and advertising budget, so Pike & Company stepped in to pursue an active social media marketing program to reach their target audience at a lower cost.

Our Solution

We implemented a social media marketing campaign to expand online outreach to patients and prospective patients throughout our service area. We updated the company’s website to be Search Engine Optimized. The purpose was to make the health provider’s page a source of various health articles and topics that will attract readers and reinforce the provider’s stance on medical concerns.

The Results

Through Pike & Company’s efforts there were significant increases in Bay Valley’s patient volume, and in services provided. Bay Valley has seen steadily growing patient interest and involvement through their website, newsletters and social media sites– all within their new budget.