Cast Study

Baywood Court Increased Occupancy Rate

The Challenge

Baywood Court, a 25-year-old, nonprofit, multi-level senior community in Castro Valley, had a 10% vacancy rate with no waiting list.

Our Solution

Pike & Company implemented an highly-targeted direct mail campaign to appeal to potential residents within the area. We conducted health and educational seminars, hosted by Baywood Court, where prospective clients would attend and then receive a tour of the community.

The Results

Our direct mail campaign and marketing events helped Baywood fill their vacant units. Currently, Baywood Court is fully occupied, with a consistent, six-month waiting list for new residents.