CasE Study

LUMNIA by Tishman Speyer

Pike & Company was tasked to help market and sell 656 luxury condominiums at LUMINA (the largest residential for-sale project in San Francisco history) by Tishman Speyerz, a world-leading developer, owner, operator, and asset manager of first-class real estate. We managed social media campaigns that drove 5,000+ prospects to register for the interest list, and our media relations efforts earned LUMINA consistent regional and national news coverage, including placements in The Wall Street Journal, The Financial Times of London, Forbes, and Business Insider. Our campaigns generated over 200 media mentions of LUMINA, totaling approximately 161,880,000 impressions. LUMINA sold over 650 high-priced residences in 48 months, making it one of the most successful residential developments in the country.