Media Relations & Advocacy
Allen Matkins Leck Gamble Mallory & Natis, LLP—
Strategic Media Relations Campaign
The Challenge: To raise the visibility of Allen Matkins’ expert attorneys and thought leaders within their particular real estate practice areas, and to design a media relations outreach program.
Our Solution: Pike & Company began to market Allen Matkins as a leader in California real estate and business law. One of the successful tactics used to increase the firm’s visibility was to place bylined articles by an expert attorney in newspapers and vertical market trade publications to reach their readers. We conducted regular press briefings, hosted by Allen Matkins, where attorneys and editors/reporters had the opportunity to interact directly with one another.
The Results: Our efforts increased Allen Matkins’ circulation figures for all placements by approximately 6,450,000, with an advertising value of just under $183,000. We’ve continued to earn the firm’s attorneys space and readership in California’s premier legal publications for 7 years, including Scotsman Guide, The Los Angeles Daily Journal, and The Recorder. Pike & Company has also generated countless firm mentions for Allen Matkins surrounding its work on numerous deals, primarily in real estate.
Sares Regis Group of Northern California, LP—
Taube Koret Campus for Jewish Life
The Challenge: To market Taube Koret Campus of Jewish Life as a multicultural community for the Palo Alto area, also serving as a multi-purpose center with many amenities.
Our Solution: Pike & Company began implementing a media relations campaign before Taube Koret’s completion in late 2009. We were successful in keeping the project at the forefront of real estate development news throughout Northern California, and statewide. This was accomplished through a number of significant articles reporting on the progress of the project’s construction. The goal was to highlight Sares Regis Group as a leader in bringing the project to completion.
The Results: Our campaign generated attention for Taube Koret Campus of Jewish Life and the developer, Sares Regis Group of Northern California, which won them awards in numerous categories and recognition through our firm’s efforts. The San Jose Business Journal gave the Developer of the Year award to Sares Regis Group in 2009. Taube Koret went on to win the Phoenix Award in 2013 for best brownfield redevelopment.
Barker Pacific Group—Hamilton Landing
The Challenge: Hamilton Landing is a 550,000 square foot office project created from seventy-five year old airplane hangars on Hamilton Air Force Base, located far away from the freeway and desirable amenities.
Our Solution: Our goal was to increase profile of the project with stories published in newspapers, business and trade publications. One of the most successful components of Pike & Company’s marketing project was the production of a 20-page advertorial on the project for insertion in the local business weekly newspaper and overrun copies for use in marketing by the commercial real estate brokers. Pike & Company also took action to brand Hamilton Landing as a sustainable, eco-friendly and creative office space in all its communications. From this perspective, what had been perceived as Hamilton Landing’s biggest drawback– its remoteness– made it an appealing alternative to a traditional office environment. Effectively differentiated from more conventional office building, the project began to attract innovative tech-tenants like Take-Two Interactive, Activision, and TouchFactor.
The Results: The project is consistently included in the Top-25 Commercial Real Estate Developments in the Bay Area. Hamilton Landing has won four awards: Best Renovation in a Suburban Location by the San Francisco Business Times, the smart Growth Award by the Marin County Economic Commission, and the Golden Gate ASHRAE and the Region X ASHRAE Technology Awards for an Existing Commercial Building.
Bay Valley Medical Group—
Obstetrics and Gynecology Department
The Challenge: Bay Valley Medical Group needed to increase awareness of its multilingual, all-female, highly trained OB/GYN physicians.
Our Solution: Pike & Company implemented a direct mail campaign to create awareness for the company’s well-established OB/GYN department services, and to attract new patients while maintaining current patient loyalty. We also implemented new webpage detailing OB/GYN service areas in the Bay Valley Medical Group’s website.
The Results: Our campaign generated awareness for Bay Valley’s services and patient volume has risen. The Bay Valley website has seen a marked increase in online traffic.
Baywood Court—Increased Occupancy Rate
The Challenge: Baywood Court, a 25-year-old, nonprofit, multi-level senior community in Castro Valley, had a 10% vacancy rate with no waiting list.
Our Solution: Pike & Company implemented an highly-targeted direct mail campaign to appeal to potential residents within the area. We conducted health and educational seminars, hosted by Baywood Court, where prospective clients would attend and then receive a tour of the community.
The Results: Our direct mail campaign and marketing events helped Baywood fill their vacant units. Currently, Baywood Court is fully occupied, with a consistent, six-month waiting list for new residents.
JPMorgan Chase Corporate Challenge—
Increased Participation by 300%
The Challenge: After several years of declining participation, Pike & Company was hired to design and implement an integrated marketing program targeting new and returning team captains and runners from Bay Area businesses. The goal was to increase participation in San Francisco’s JPMorgan Chase Corporate Challenge by at least 50%. The run has benefited local nonprofit organizations, such as the San Francisco YMCA’s programs, Larkin Street Youth Services, and Year Up Bay Area.
Our Solution: We worked with key sports and fitness publications to implement a targeted advertising program, including outreach booths at running tradeshows, special celebrity-runner appearances at key Bay Area companies, email outreach to running clubs, running calendar media placement, and many other marketing tactics.
The Results: Race participation increased by nearly 300% to 10,000 registered entrants in 2015, the maximum allowance of runners by the city. Moreover, 74% of the teams, or 8,200 individual registrants were clients or targeted prospects of JP Morgan.
Social Media Relations
Bay Valley Medical Group—Increase Online Presence
The Challenge: Bay Valley limited their print and advertising budget, so Pike & Company stepped in to pursue an active social media marketing program to reach their target audience at a lower cost.
Our Solution: We implemented a social media marketing campaign to expand online outreach to patients and prospective patients throughout our service area. We updated the company’s website to be Search Engine Optimized. The purpose was to make the health provider’s page a source of various health articles and topics that will attract readers and reinforce the provider’s stance on medical concerns.
The Results: Through Pike & Company’s efforts there were significant increases in Bay Valley’s patient volume, and in services provided. Bay Valley has seen steadily growing patient interest and involvement through their website, newsletters and social media sites– all within their new budget.