CasE Study

Sares Regis Group of Northern California, LP
Taube Koret Campus for Jewish Life

The Challenge

To market Taube Koret Campus of Jewish Life as a multicultural community for the Palo Alto area, also serving as a multi-purpose center with many amenities.

Our Solution

Pike & Company began implementing a media relations campaign before Taube Koret’s completion in late 2009. We were successful in keeping the project at the forefront of real estate development news throughout Northern California, and statewide. This was accomplished through a number of significant articles reporting on the progress of the project’s construction. The goal was to highlight Sares Regis Group as a leader in bringing the project to completion.

The Results

Our campaign generated attention for Taube Koret Campus of Jewish Life and the developer, Sares Regis Group of Northern California, which won them awards in numerous categories and recognition through our firm’s efforts. The San Jose Business Journal gave the Developer of the Year award to Sares Regis Group in 2009. Taube Koret went on to win the Phoenix Award in 2013 for best brownfield redevelopment.